Recruitment Tools

Invitation Methods For Cub Scouting

2020 Cub Scout Program Recruitment

Cubmasters, Den Leaders, Pack Recruitment Leaders

Attend our recruitment events for ideas, program announcements, camping activities and incentives. Learn about different recruitment ideas and get all the new materials & incentive information. For questions contact: Matthew Winters  262-544-4881

Boy Scouts of America – Recruitment Resources

It is essential that all youth have the opportunity to join the fun of the Scouting program. It is our job to tell the "Scouting story" and encourage prospective new families to experience all that Scouting has to offer. Please utilize the resources below to help promote your Scouting unit. Fliers (English Spanish)Posters (English / Spanish), BookmarksPostcards Peer-to-Peer Cards

Populate your BeAScout Pin

BeAScout is an online portal for prospective new families to find out about Scouting programs in their neighborhoods. Simply go to and type in your zip code to find the closest Scouting in your area.

Unit leaders should be populating their "unit pin" in order to display the most accurate information. How to Update your BeAScout Pin

“Build an Adventure” National Recruitment Campaign

A great marketing campaign combines powerful imagery and a consistent message. This year we are excited to introduce the new "Build an Adventure" national recruitment campaign. "Build an Adventure" marketing materials include fliers, posters, web banners, custom emails, social media images, postcards, and much more.

Additional resources are available in the Marketing Toolbox.

New Parent Kit

Parent Orientation Guide (English / Spanish)
Boys' Life Mini-Magazine 
Product Sales
Youth Application
Adult Application

Media, Social Media, and Video

Marketing for School Night is most effective when it utilizes multiple platforms. Whether it's coverage in your local newspaper or an online recruitment campaign, packs should take advantage of every opportunity to promote themselves.

Print Ads 
Social Media Images 
Email Blast
Web Banners
Recruitment Videos
Recruitment Billboards



Recruitment Incentives

Recruitment Night

Ice Breaker

Kickoff Sign-in

School Night Guide

Recruitment Sign-in Kid Friendly

School Night for Dummies



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